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Facebook Lead Forms

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What are Facebook Lead Forms

Facebook Lead Forms are interactive forms used within Facebook Ads to collect contact details such as name, phone number, and email directly from potential customers without them leaving Facebook. They are ideal for generating leads quickly and can be fully integrated with Leads AI for automated tracking, follow-up, and campaign management. Facebook Lead Forms can only be created inside Facebook Ads Manager. Once created, they can be synced with Leads AI for automation and performance tracking.

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How to Sync Facebook Lead Forms with Leads AI

To sync your lead forms:
  1. Navigate to https://app.leadsai.in/facebook/lead-forms
  2. Select the Facebook Page that owns the lead form.
  3. Click Sync to import your forms into Leads AI.
Once synced, the forms can be connected to campaigns and trigger WhatsApp messages.

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Configuring a Facebook Lead Form

  • Campaign Assignment – A lead form can be linked to a campaign in Leads AI to track leads and monitor performance.
  • Automated WhatsApp Messaging – You can automatically send a WhatsApp template message as soon as someone submits a Facebook lead form.
    A WhatsApp Business Account must be linked with Leads AI for this feature to work.

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Rules for WhatsApp Template Field Mapping

The following fields are strict and must be used exactly as defined.
For the strict fields, please use the contact fields in facebook lead forms instead of creating your own fields
  • full_name – Lead’s name (optional)
  • phone_number – Lead’s phone number (mandatory, required to send WhatsApp messages)
  • email – Lead’s email address (optional)
Any other fields present in your lead form will appear on the right-hand side of the lead form details page in Leads AI. Lead form example
After connecting a WhatsApp template to a lead form, click Compare Variables to verify all required variables are mapped correctly and no variables are missing.
Lead form compare variables

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Example – Using Custom Fields in a WhatsApp Template

If your Facebook lead form contains the following fields:
  • full_name
  • email
  • phone_number
  • your_business (custom field)
You can create a WhatsApp template such as: 
Hey there {{full_name}}. I saw you filled out a form through our Facebook ad.
You have mentioned the email as {{email}} and your business as {{your_business}}.
The variable names ({{full_name}}, {{email}}, {{your_business}}) should match exactly those shown on the right-hand side of the Lead Form details in Leads AI.

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Why Configure Facebook Lead Forms in Leads AI

  • Instant Engagement – Send automated WhatsApp messages to new leads within seconds of their form submission.
  • Campaign Insights – Track how many leads each Facebook ad is generating.
  • Lead Qualification – Capture and store custom field data for better targeting and personalization.